Windsor launches line of City-branded Roots products
On Friday, Windsor Mayor Eddie Francis launched the first-ever line of city-branded products designed and made by Roots, just in time for the holiday period. The specialized apparel will be available in two locations – Tunnel Duty Free Shop and Freeds of Windsor – with other locations expected to be added in the coming months.
Customers will be able to choose from custom-designed T-shirts, sweatshirts, baseball caps, fleece-lined toques and bags, all of which feature logos for both Windsor and Roots.
The collaboration between the city and the company began when Mayor Francis first contacted Roots last year. He wanted to create an original line of items to help enhance the image and cachet of the city. He had seen what Roots had done so successfully with its Olympic program for several countries, in addition to its innovative products for new movies and concert tours, and wanted to do something special for Windsor.
The result represents a first in the history of Roots in terms of creating a city-branded line of products. Mayor Francis and Roots are excited by its potential. He sees the merchandise as a way to offer local residents and out-of-town visitors something that displays pride, recognition, quality, and a proud-to-be-Canadian feel, which is why he turned to Roots.
“Roots Canada has worked very closely with the City of Windsor to design a very appealing line of clothing with a look that reflects our great pride in Windsor.”